It's used by most workplaces-it is, after all, called Office-and by students everywhere. Meanwhile, somewhere, someone at Microsoft has to be snickering.For millions around the world, Microsoft Office is a must-have productivity suite. And like it or not, Apple must accept that. Showing Office 365 as an add-on for the iPad Pro could be Apple’s way of acknowledging that Office 365 is an important piece of the corporate pie. While Apple has its own slate of “productivity” apps, including Pages and Numbers, they’ve never quite caught on in the corporate world. Read more: Apple Goes All Out On Rival MicrosoftĪpple’s decision to offer Office 365 as an accessory for the iPad Pro, however, suggests that the company still needs Microsoft’s help if it’s ever to grow its presence in the corporate world. On Monday, Apple used its anti-Microsoft rhetoric to make a case that the iPad Pro could be an ideal alternative specifically for Microsoft products. Apple is also trying to grow its presence in the enterprise. Companies are still stubbornly committed to Windows and the many platforms that are offered in Office 365, including Word, Excel, and Outlook.
The corporate world has been central to Microsoft’s success. It was the first time Microsoft won a month against Apple. online tablet sales in October, topping Apple’s 17% share.
In December, for instance, data analytics company 1010data said Microsoft’s tablets, including the Surface Pro 4 and Surface Book laptop-tablet hybrid, earned 45% share of U.S. Get Data Sheet, Fortune ’s technology newsletter.Īpple’s desire to hit Microsoft hard could have something to do with recent surveys suggesting Microsoft’s mobile devices may be registering more sales than Apple’s iPad. Schiller derided it as “really sad.” He added, along with CEO Tim Cook, that Apple wants its iPad Pro to be the replacement for those tired, old Windows PCs.
During his talk at the keynote, Apple senior vice president of worldwide marketing Phil Schiller took several shots at Microsoft, remarking that over 600 million computers that are over five years old are currently running Windows. The finding is notable considering how hard Apple came down on Microsoft on Monday at its special press event.
Customers can choose from Office 365 Personal, Home, or University. Observers over at The Verge, as well as former Microsoft Windows division president Steven Sinofsky, noticed Apple has quietly started promoting Office 365 as an add-on for its iPad Pro.Īfter choosing any iPad Pro from Apple’s (AAPL) website, Fortune was able to confirm that on the iPhone maker’s “accessories” page, it lists Microsoft’s (MSFT) Office 365 as a worthy add-on to the purchase.
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